Bud goes organic
Anheuser-Busch is jumping on the organic food bandwagon with a couple of new beers.
People who might buy Wild Hop and Stone Mill are “more affluent, highly educated, more high-end shoppers” who buy organic, says Patrick McGauley, a vice president for product development at the St. Louis headquarters.
“I’m not describing a Bud Light drinker,” he says. “I’m describing a new customer.”
Seems more like a knee-jerk reaction to the organic food fad sweeping the nation. Hopefully the beers will taste better than the rest of the product line.
March 31st, 2006 at 4:45 PM
anything would taste better than a regular budwiser.
May 3rd, 2006 at 1:53 PM
Who gives a %@#^ as long as the Curtis St. Brewhaus is still under the control of our favorite brewmeister?