Here is a good analysis of how Battlestar Galactica and BitTorrent have destroyed the economics of broadcast TV. The vast majority of my TV consumption is via Tivo and occasionally DVD. This has actually conditioned me to get upset when I’m subjected to advertising. On the rare occasion where the Tivo missed the broadcast of a show or it’s taking too long to come out on DVD I have downloaded it using BitTorrent. And I don’t feel guilty one bit. In my mind the 30 second spot is just something to breeze right over. I find authors suggestion for using the bug as advertising payload, while not novel, to be the best hope that producers have to monetize their content.

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